Branding agency logo design gradient ecommerce app

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Created at 09/15/2021 20:51

The palette consists of Semi dark, Light, Dark colors. Accent colors #9c20ea and #640cac. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #443459 (darkest) to #EC8AC5 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #443459, #640CAC, #785593, #9C20EA, #AA9EBC, #EC8AC5

Palette Branding agency logo design gradient ecommerce app combines 6 color codes:

HEX: #9c20ea, RGB: (156, 32, 234); HEX: #ec8ac5, RGB: (236, 138, 197); HEX: #640cac, RGB: (100, 12, 172)

HEX: #785593, RGB: (120, 85, 147); HEX: #aa9ebc, RGB: (170, 158, 188); HEX: #443459, RGB: (68, 52, 89)

Simplified version of palette colors

Shade of Blue Violet, Tint of Hot Pink, Tint of Indigo, Tint of Dark Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding agency logo design gradient ecommerce app color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9c20ea	#9c20ea	RGB(156, 32, 234)	—	—
#ec8ac5	#ec8ac5	RGB(236, 138, 197)	—	—
#640cac	#640cac	RGB(100, 12, 172)	—	—
#785593	#785593	RGB(120, 85, 147)	—	—
#aa9ebc	#aa9ebc	RGB(170, 158, 188)	—	—
#443459	#443459	RGB(68, 52, 89)	—	—

6 color pairs have low contrast and need improvement which may impact readability.