Branding agency logo design colors palette

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Created at 10/28/2020 12:10

The palette consists of Light, Dark colors. Accent colors #fb0494 and #048c74. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0A0D14 (darkest) to #E5F3F3 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #048C74, #0A0D14, #A4B4B4, #C17AF6, #E5F3F3, #FB0494

Palette Branding agency logo design colors palette combines 6 color codes:

HEX: #fb0494, RGB: (251, 4, 148); HEX: #c17af6, RGB: (193, 122, 246); HEX: #048c74, RGB: (4, 140, 116)

HEX: #a4b4b4, RGB: (164, 180, 180); HEX: #e5f3f3, RGB: (229, 243, 243); HEX: #0a0d14, RGB: (10, 13, 20)

Simplified version of palette colors

Shade of Deep Pink, Tint of Orchid, Shade of Sea Green, Tint of Dark Gray, Shade of Azure, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding agency logo design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb0494	#fb0494	RGB(251, 4, 148)	—	—
#c17af6	#c17af6	RGB(193, 122, 246)	—	—
#048c74	#048c74	RGB(4, 140, 116)	—	—
#a4b4b4	#a4b4b4	RGB(164, 180, 180)	—	—
#e5f3f3	#e5f3f3	RGB(229, 243, 243)	—	—
#0a0d14	#0a0d14	RGB(10, 13, 20)	—	—

7 color pairs have low contrast and need improvement which may impact readability.