Branding brand identity 2017 activemedia hex colors

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Created at 11/21/2019 22:05

The palette consists of Light, Semi dark colors. Accent colors #e8ad41 and #963735. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #AFE1C2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #444444, #963735, #A87297, #AFE1C2, #CFC89F, #E8AD41

Palette Branding brand identity 2017 activemedia hex colors combines 6 color codes:

HEX: #e8ad41, RGB: (232, 173, 65); HEX: #afe1c2, RGB: (175, 225, 194); HEX: #963735, RGB: (150, 55, 53)

HEX: #a87297, RGB: (168, 114, 151); HEX: #cfc89f, RGB: (207, 200, 159); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Goldenrod, Tint of Medium Aquamarine, Tint of Brown, Shade of Pale Violet Red, Shade of Wheat, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding brand identity 2017 activemedia hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e8ad41	#e8ad41	RGB(232, 173, 65)	—	—
#afe1c2	#afe1c2	RGB(175, 225, 194)	—	—
#963735	#963735	RGB(150, 55, 53)	—	—
#a87297	#a87297	RGB(168, 114, 151)	—	—
#cfc89f	#cfc89f	RGB(207, 200, 159)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.