Web ux branding typography colors

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Created at 09/21/2021 13:31

The palette consists of Light, Dark, Semi dark colors. Accent colors #5e71cb and #202c64. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #202C64 (darkest) to #BC9CA4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

The hues stay in one region of the color wheel, spanning about 116°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #202C64, #31296F, #343C3C, #5E71CB, #948CD4, #BC9CA4

Palette Web ux branding typography colors combines 6 color codes:

HEX: #5e71cb, RGB: (94, 113, 203); HEX: #948cd4, RGB: (148, 140, 212); HEX: #202c64, RGB: (32, 44, 100)

HEX: #bc9ca4, RGB: (188, 156, 164); HEX: #31296f, RGB: (49, 41, 111); HEX: #343c3c, RGB: (52, 60, 60)

Simplified version of palette colors

Tint of Royal Blue, Tint of Medium Purple, Tint of Midnight Blue, Tint of Rosy Brown, Tint of Midnight Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Web ux branding typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5e71cb	#5e71cb	RGB(94, 113, 203)	—	—
#948cd4	#948cd4	RGB(148, 140, 212)	—	—
#202c64	#202c64	RGB(32, 44, 100)	—	—
#bc9ca4	#bc9ca4	RGB(188, 156, 164)	—	—
#31296f	#31296f	RGB(49, 41, 111)	—	—
#343c3c	#343c3c	RGB(52, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.