Web branding ux typography palette

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Created at 06/15/2020 21:40

The palette consists of Semi dark, Light, Dark colors. Accent colors #3559fb and #749cfc. Palette has Cool colors temperature.

By lightness, this palette runs from #272B57 (darkest) to #98A0CA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1114A1, #272B57, #3559FB, #749CFC, #7C74AC, #98A0CA

Palette Web branding ux typography palette combines 6 color codes:

HEX: #3559fb, RGB: (53, 89, 251); HEX: #749cfc, RGB: (116, 156, 252); HEX: #1114a1, RGB: (17, 20, 161)

HEX: #7c74ac, RGB: (124, 116, 172); HEX: #98a0ca, RGB: (152, 160, 202); HEX: #272b57, RGB: (39, 43, 87)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Dark Blue, Shade of Medium Purple, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Web branding ux typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3559fb	#3559fb	RGB(53, 89, 251)	—	—
#749cfc	#749cfc	RGB(116, 156, 252)	—	—
#1114a1	#1114a1	RGB(17, 20, 161)	—	—
#7c74ac	#7c74ac	RGB(124, 116, 172)	—	—
#98a0ca	#98a0ca	RGB(152, 160, 202)	—	—
#272b57	#272b57	RGB(39, 43, 87)	—	—

6 color pairs have low contrast and need improvement which may impact readability.