Branding and identity ui website

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Created at 10/04/2021 13:47

The palette consists of Light, Semi dark colors. Accent colors #d9be66 and #aec3f3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14444C (darkest) to #D4D4A8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #14444C, #2A5F61, #9B8E5A, #AEC3F3, #D4D4A8, #D9BE66

Palette Branding and identity ui website combines 6 color codes:

HEX: #d9be66, RGB: (217, 190, 102); HEX: #aec3f3, RGB: (174, 195, 243); HEX: #14444c, RGB: (20, 68, 76)

HEX: #9b8e5a, RGB: (155, 142, 90); HEX: #d4d4a8, RGB: (212, 212, 168); HEX: #2a5f61, RGB: (42, 95, 97)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Light Steel Blue, Shade of Dark Slate Gray, Tint of Olive, Shade of Pale Goldenrod, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding and identity ui website color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d9be66	#d9be66	RGB(217, 190, 102)	—	—
#aec3f3	#aec3f3	RGB(174, 195, 243)	—	—
#14444c	#14444c	RGB(20, 68, 76)	—	—
#9b8e5a	#9b8e5a	RGB(155, 142, 90)	—	—
#d4d4a8	#d4d4a8	RGB(212, 212, 168)	—	—
#2a5f61	#2a5f61	RGB(42, 95, 97)	—	—

6 color pairs have low contrast and need improvement which may impact readability.