Graphic design brand identity lettering appicon hex colors

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Created at 11/04/2021 15:38

The palette consists of Light, Dark colors. Accent colors #1cb3f1 and #06048c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #A69CDC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #06048C, #140C0C, #1CB3F1, #332771, #8484BC, #A69CDC

Palette Graphic design brand identity lettering appicon hex colors combines 6 color codes:

HEX: #1cb3f1, RGB: (28, 179, 241); HEX: #a69cdc, RGB: (166, 156, 220); HEX: #06048c, RGB: (6, 4, 140)

HEX: #8484bc, RGB: (132, 132, 188); HEX: #332771, RGB: (51, 39, 113); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Plum, Tint of Dark Blue, Tint of Medium Purple, Tint of Midnight Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Graphic design brand identity lettering appicon hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1cb3f1	#1cb3f1	RGB(28, 179, 241)	—	—
#a69cdc	#a69cdc	RGB(166, 156, 220)	—	—
#06048c	#06048c	RGB(6, 4, 140)	—	—
#8484bc	#8484bc	RGB(132, 132, 188)	—	—
#332771	#332771	RGB(51, 39, 113)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

6 color pairs have low contrast and need improvement which may impact readability.