Swag visual identity deck of cards brand hex colors

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Created at 11/28/2019 18:21

The palette consists of Semi dark, Light, Dark colors. Accent colors #c44c0c and #910807. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #573831 (darkest) to #E4944C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 40°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #573831, #910807, #965C64, #C44C0C, #C49CA4, #E4944C

Palette Swag visual identity deck of cards brand hex colors combines 6 color codes:

HEX: #c44c0c, RGB: (196, 76, 12); HEX: #e4944c, RGB: (228, 148, 76); HEX: #910807, RGB: (145, 8, 7)

HEX: #965c64, RGB: (150, 92, 100); HEX: #c49ca4, RGB: (196, 156, 164); HEX: #573831, RGB: (87, 56, 49)

Simplified version of palette colors

Tint of sienna, Shade of sandybrown, Tint of darkred, Shade of indianred, Tint of rosybrown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Swag visual identity deck of cards brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c44c0c	#c44c0c	RGB(196, 76, 12)	—	—
#e4944c	#e4944c	RGB(228, 148, 76)	—	—
#910807	#910807	RGB(145, 8, 7)	—	—
#965c64	#965c64	RGB(150, 92, 100)	—	—
#c49ca4	#c49ca4	RGB(196, 156, 164)	—	—
#573831	#573831	RGB(87, 56, 49)	—	—

8 color pairs have low contrast and need improvement which may impact readability.