User experience strategy design map palette

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Created at 11/29/2019 07:17

The palette consists of Semi dark, Light colors. Accent colors #0c74b4 and #b4949c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0A4B76 (darkest) to #53E7C5 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0A4B76, #0B598D, #0C74B4, #53E7C5, #839DA8, #B4949C

Palette User experience strategy design map palette combines 6 color codes:

HEX: #0c74b4, RGB: (12, 116, 180); HEX: #53e7c5, RGB: (83, 231, 197); HEX: #0a4b76, RGB: (10, 75, 118)

HEX: #839da8, RGB: (131, 157, 168); HEX: #b4949c, RGB: (180, 148, 156); HEX: #0b598d, RGB: (11, 89, 141)

Simplified version of palette colors

Shade of Steel Blue, Tint of Turquoise, Shade of Dark Slate Blue, Tint of Light Slate Gray, Tint of Rosy Brown, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

User experience strategy design map palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c74b4	#0c74b4	RGB(12, 116, 180)	—	—
#53e7c5	#53e7c5	RGB(83, 231, 197)	—	—
#0a4b76	#0a4b76	RGB(10, 75, 118)	—	—
#839da8	#839da8	RGB(131, 157, 168)	—	—
#b4949c	#b4949c	RGB(180, 148, 156)	—	—
#0b598d	#0b598d	RGB(11, 89, 141)	—	—

8 color pairs have low contrast and need improvement which may impact readability.