Created at 11/29/2019 19:19

Branding identity brand design palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #dc4404 and #bcf3d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #152D29 (darkest) to #BCF3D4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #152D29, #759E82, #A1C9AC, #A83B0C, #BCF3D4, #DC4404

Palette Branding identity brand design palette has combination of 6 codes colors:

HEX: #dc4404, RGB: (220, 68, 4); HEX: #bcf3d4, RGB: (188, 243, 212); HEX: #a83b0c, RGB: (168, 59, 12)

HEX: #759e82, RGB: (117, 158, 130); HEX: #a1c9ac, RGB: (161, 201, 172); HEX: #152d29, RGB: (21, 45, 41)

Simplified version of palette colors

Tint of orangered, Shade of aquamarine, Tint of sienna, Tint of darkseagreen, Shade of darkseagreen, Tint of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding identity brand design palette color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.