Branding identity brand design palette

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Created at 11/29/2019 19:19

The palette consists of Light, Semi dark, Dark colors. Accent colors #dc4404 and #bcf3d4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #152D29 (darkest) to #BCF3D4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #152D29, #759E82, #A1C9AC, #A83B0C, #BCF3D4, #DC4404

Palette Branding identity brand design palette combines 6 color codes:

HEX: #dc4404, RGB: (220, 68, 4); HEX: #bcf3d4, RGB: (188, 243, 212); HEX: #a83b0c, RGB: (168, 59, 12)

HEX: #759e82, RGB: (117, 158, 130); HEX: #a1c9ac, RGB: (161, 201, 172); HEX: #152d29, RGB: (21, 45, 41)

Simplified version of palette colors

Shade of Orange Red, Tint of Aquamarine, Shade of Sienna, Shade of Dark Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity brand design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc4404	#dc4404	RGB(220, 68, 4)	—	—
#bcf3d4	#bcf3d4	RGB(188, 243, 212)	—	—
#a83b0c	#a83b0c	RGB(168, 59, 12)	—	—
#759e82	#759e82	RGB(117, 158, 130)	—	—
#a1c9ac	#a1c9ac	RGB(161, 201, 172)	—	—
#152d29	#152d29	RGB(21, 45, 41)	—	—

4 color pairs have low contrast and need improvement which may impact readability.