Branding visual identity brand design agency typography palette

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Created at 04/29/2020 21:14

The palette consists of Semi dark, Light, Dark colors. Accent colors #4343fb and #8585fa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #25245A (darkest) to #AAABD4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #25245A, #3B3E65, #4343FB, #84949C, #8585FA, #AAABD4

Palette Branding visual identity brand design agency typography palette combines 6 color codes:

HEX: #4343fb, RGB: (67, 67, 251); HEX: #8585fa, RGB: (133, 133, 250); HEX: #25245a, RGB: (37, 36, 90)

HEX: #84949c, RGB: (132, 148, 156); HEX: #aaabd4, RGB: (170, 171, 212); HEX: #3b3e65, RGB: (59, 62, 101)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Slate Blue, Tint of Midnight Blue, Tint of Light Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding visual identity brand design agency typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4343fb	#4343fb	RGB(67, 67, 251)	—	—
#8585fa	#8585fa	RGB(133, 133, 250)	—	—
#25245a	#25245a	RGB(37, 36, 90)	—	—
#84949c	#84949c	RGB(132, 148, 156)	—	—
#aaabd4	#aaabd4	RGB(170, 171, 212)	—	—
#3b3e65	#3b3e65	RGB(59, 62, 101)	—	—

7 color pairs have low contrast and need improvement which may impact readability.