Startup brand design space palette

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Created at 11/30/2019 12:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #2dd2ad and #e98461. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #312D51 (darkest) to #2DD2AD (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2DD2AD, #312D51, #5C1C1C, #76BCAD, #A75A7F, #E98461

Palette Startup brand design space palette combines 6 color codes:

HEX: #2dd2ad, RGB: (45, 210, 173); HEX: #e98461, RGB: (233, 132, 97); HEX: #5c1c1c, RGB: (92, 28, 28)

HEX: #a75a7f, RGB: (167, 90, 127); HEX: #76bcad, RGB: (118, 188, 173); HEX: #312d51, RGB: (49, 45, 81)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Coral, Tint of Maroon, Tint of Medium Violet Red, Shade of Medium Aquamarine, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Startup brand design space palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2dd2ad	#2dd2ad	RGB(45, 210, 173)	—	—
#e98461	#e98461	RGB(233, 132, 97)	—	—
#5c1c1c	#5c1c1c	RGB(92, 28, 28)	—	—
#a75a7f	#a75a7f	RGB(167, 90, 127)	—	—
#76bcad	#76bcad	RGB(118, 188, 173)	—	—
#312d51	#312d51	RGB(49, 45, 81)	—	—

5 color pairs have low contrast and need improvement which may impact readability.