Branding custom bright colourful palette

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Created at 11/29/2021 22:02

The palette consists of Light, Dark, Semi dark colors. Accent colors #b28a31 and #161d32. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #161D32 (darkest) to #AAB5CF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #161D32, #30385D, #6B907A, #AAB5CF, #B28A31, #BD6A89

Palette Branding custom bright colourful palette combines 6 color codes:

HEX: #b28a31, RGB: (178, 138, 49); HEX: #bd6a89, RGB: (189, 106, 137); HEX: #161d32, RGB: (22, 29, 50)

HEX: #6b907a, RGB: (107, 144, 122); HEX: #aab5cf, RGB: (170, 181, 207); HEX: #30385d, RGB: (48, 56, 93)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Pale Violet Red, Tint of Black, Tint of Sea Green, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding custom bright colourful palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b28a31	#b28a31	RGB(178, 138, 49)	—	—
#bd6a89	#bd6a89	RGB(189, 106, 137)	—	—
#161d32	#161d32	RGB(22, 29, 50)	—	—
#6b907a	#6b907a	RGB(107, 144, 122)	—	—
#aab5cf	#aab5cf	RGB(170, 181, 207)	—	—
#30385d	#30385d	RGB(48, 56, 93)	—	—

7 color pairs have low contrast and need improvement which may impact readability.