Branding banner design digital marketing thumbnail

  • #f8cf40
  • #f6dd99
  • #093b71
  • #5e799a
  • #acaccc
  • #41646a
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Created at 12/13/2021 12:05
The palette consists of Light, Semi dark colors. Accent colors #f8cf40 and #093b71. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #093B71 (darkest) to #F6DD99 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #093B71, #41646A, #5E799A, #ACACCC, #F6DD99, #F8CF40

Palette Branding banner design digital marketing thumbnail combines 6 color codes:
HEX: #f8cf40, RGB: (248, 207, 64); HEX: #f6dd99, RGB: (246, 221, 153); HEX: #093b71, RGB: (9, 59, 113)
HEX: #5e799a, RGB: (94, 121, 154); HEX: #acaccc, RGB: (172, 172, 204); HEX: #41646a, RGB: (65, 100, 106)
Simplified version of palette colors
Tint of Gold, Shade of Moccasin, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Dark Slate Gray
Color scheme was created by colorswall

Color codes in palette

Branding banner design digital marketing thumbnail color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#f8cf40#f8cf40RGB(248, 207, 64)——
#f6dd99#f6dd99RGB(246, 221, 153)——
#093b71#093b71RGB(9, 59, 113)——
#5e799a#5e799aRGB(94, 121, 154)——
#acaccc#acacccRGB(172, 172, 204)——
#41646a#41646aRGB(65, 100, 106)——

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#f8cf40
#f6dd99
1.12
#f8cf40
#acaccc
1.46
#f6dd99
#acaccc
1.65
#093b71
#41646a
1.73
#5e799a
#41646a
1.43

Image palette Branding banner design digital marketing thumbnail png