Brand identity business card design branding adobe illustrator colors palette

0.19k

Created at 12/13/2021 16:10

The palette consists of Light, Semi dark colors. Accent colors #444a3a and #4c573c. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #444A3A (darkest) to #BEC4B4 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #444A3A, #4C573C, #828C73, #838E70, #BEC4B4

Palette Brand identity business card design branding adobe illustrator colors palette combines 6 color codes:

HEX: #838e70, RGB: (131, 142, 112); HEX: #bec4b4, RGB: (190, 196, 180); HEX: #444a3a, RGB: (68, 74, 58)

HEX: #828c73, RGB: (130, 140, 115); HEX: #bec4b4, RGB: (190, 196, 180); HEX: #4c573c, RGB: (76, 87, 60)

Simplified version of palette colors

Tint of Grey, Tint of Silver, Tint of Dark Slate Gray, Tint of Grey, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity business card design branding adobe illustrator colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#838e70	#838e70	RGB(131, 142, 112)	—	—
#bec4b4	#bec4b4	RGB(190, 196, 180)	—	—
#444a3a	#444a3a	RGB(68, 74, 58)	—	—
#828c73	#828c73	RGB(130, 140, 115)	—	—
#bec4b4	#bec4b4	RGB(190, 196, 180)	—	—
#4c573c	#4c573c	RGB(76, 87, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.