Brand identity business card design branding hex colors

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Created at 09/15/2021 22:25

The palette consists of Semi dark, Light colors. Accent colors #b4141c and #ac141c. Palette has Warm colors temperature.

By lightness, this palette runs from #644C54 (darkest) to #EC94A4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #644C54, #AC141C, #B3676D, #B4141C, #CC9BA0, #EC94A4

Palette Brand identity business card design branding hex colors combines 6 color codes:

HEX: #b4141c, RGB: (180, 20, 28); HEX: #ec94a4, RGB: (236, 148, 164); HEX: #ac141c, RGB: (172, 20, 28)

HEX: #b3676d, RGB: (179, 103, 109); HEX: #cc9ba0, RGB: (204, 155, 160); HEX: #644c54, RGB: (100, 76, 84)

Simplified version of palette colors

Shade of Firebrick, Shade of Light Pink, Shade of Firebrick, Tint of Indian Red, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity business card design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b4141c	#b4141c	RGB(180, 20, 28)	—	—
#ec94a4	#ec94a4	RGB(236, 148, 164)	—	—
#ac141c	#ac141c	RGB(172, 20, 28)	—	—
#b3676d	#b3676d	RGB(179, 103, 109)	—	—
#cc9ba0	#cc9ba0	RGB(204, 155, 160)	—	—
#644c54	#644c54	RGB(100, 76, 84)	—	—

9 color pairs have low contrast and need improvement which may impact readability.