Icon logo brand identity store shop palette

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Created at 12/23/2021 14:07

The palette consists of Light, Semi dark colors. Accent colors #ee7204 and #844414. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5B4E3D (darkest) to #E1D4B9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5B4E3D, #844414, #A68C63, #E1CA99, #E1D4B9, #EE7204

Palette Icon logo brand identity store shop palette combines 6 color codes:

HEX: #ee7204, RGB: (238, 114, 4); HEX: #e1ca99, RGB: (225, 202, 153); HEX: #844414, RGB: (132, 68, 20)

HEX: #a68c63, RGB: (166, 140, 99); HEX: #e1d4b9, RGB: (225, 212, 185); HEX: #5b4e3d, RGB: (91, 78, 61)

Simplified version of palette colors

Tint of chocolate, Shade of wheat, Shade of saddlebrown, Shade of peru, Shade of wheat, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Icon logo brand identity store shop palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee7204	#ee7204	RGB(238, 114, 4)	—	—
#e1ca99	#e1ca99	RGB(225, 202, 153)	—	Frozen Fruit
#844414	#844414	RGB(132, 68, 20)	—	—
#a68c63	#a68c63	RGB(166, 140, 99)	—	—
#e1d4b9	#e1d4b9	RGB(225, 212, 185)	—	—
#5b4e3d	#5b4e3d	RGB(91, 78, 61)	—	—

4 color pairs have low contrast and need improvement which may impact readability.