Brand gatorade logo identity colors palette

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Created at 12/01/2019 13:44

The palette consists of Light, Semi dark colors. Accent colors #f5761b and #f3b47c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #702222 (darkest) to #F3B47C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #444444, #702222, #9C6E44, #BFBFBF, #F3B47C, #F5761B

Palette Brand gatorade logo identity colors palette combines 6 color codes:

HEX: #f5761b, RGB: (245, 118, 27); HEX: #f3b47c, RGB: (243, 180, 124); HEX: #702222, RGB: (112, 34, 34)

HEX: #9c6e44, RGB: (156, 110, 68); HEX: #bfbfbf, RGB: (191, 191, 191); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Dark Orange, Tint of Sandy Brown, Tint of Maroon, Tint of Sienna, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand gatorade logo identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5761b	#f5761b	RGB(245, 118, 27)	—	—
#f3b47c	#f3b47c	RGB(243, 180, 124)	—	—
#702222	#702222	RGB(112, 34, 34)	—	—
#9c6e44	#9c6e44	RGB(156, 110, 68)	—	—
#bfbfbf	#bfbfbf	RGB(191, 191, 191)	—	Gray75
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

5 color pairs have low contrast and need improvement which may impact readability.