Design branding brand mark palette

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Created at 12/01/2019 16:12

The palette consists of Light, Semi dark colors. Accent colors #a4dbfc and Fortress Grey #b8b8b8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #A4DBFC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #244C60, #444444, #7C7C7C, #8CBCD4, #A4DBFC, #B8B8B8

Palette Design branding brand mark palette combines 6 color codes:

HEX: #8cbcd4, RGB: (140, 188, 212); HEX: #a4dbfc, RGB: (164, 219, 252); HEX: #244c60, RGB: (36, 76, 96)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b8b8b8, RGB: (184, 184, 184); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Sky Blue, Tint of Light Sky Blue, Shade of Dark Slate Gray, Shade of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design branding brand mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8cbcd4	#8cbcd4	RGB(140, 188, 212)	—	—
#a4dbfc	#a4dbfc	RGB(164, 219, 252)	—	—
#244c60	#244c60	RGB(36, 76, 96)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#b8b8b8	#b8b8b8	RGB(184, 184, 184)	—	Fortress Grey
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

4 color pairs have low contrast and need improvement which may impact readability.