Logo mark brand design branding logotype colors palette

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Created at 12/01/2020 13:41

The palette consists of Light, Semi dark colors. Accent colors #e89c5f and #e6a97a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6F326C (darkest) to #D6B6A5 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 84°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #6F326C, #7D4279, #945484, #D6B6A5, #E6A97A, #E89C5F

Palette Logo mark brand design branding logotype colors palette combines 6 color codes:

HEX: #e89c5f, RGB: (232, 156, 95); HEX: #e6a97a, RGB: (230, 169, 122); HEX: #6f326c, RGB: (111, 50, 108)

HEX: #945484, RGB: (148, 84, 132); HEX: #d6b6a5, RGB: (214, 182, 165); HEX: #7d4279, RGB: (125, 66, 121)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Sandy Brown, Tint of Purple, Tint of Medium Violet Red, Tint of Tan, Tint of Dark Magenta

Color scheme was created by colorswall

Color codes in palette

Logo mark brand design branding logotype colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e89c5f	#e89c5f	RGB(232, 156, 95)	—	—
#e6a97a	#e6a97a	RGB(230, 169, 122)	—	—
#6f326c	#6f326c	RGB(111, 50, 108)	—	—
#945484	#945484	RGB(148, 84, 132)	—	—
#d6b6a5	#d6b6a5	RGB(214, 182, 165)	—	—
#7d4279	#7d4279	RGB(125, 66, 121)	—	—

6 color pairs have low contrast and need improvement which may impact readability.