Branding identity motion graphics colours

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Created at 01/09/2022 13:45

The palette consists of Light, Dark, Semi dark colors. Accent colors #f08196 and #71122d. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #71122D (darkest) to #D0BAA8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #646351, #71122D, #AB5F71, #D0BAA8, #E87494, #F08196

Palette Branding identity motion graphics colours combines 6 color codes:

HEX: #e87494, RGB: (232, 116, 148); HEX: #f08196, RGB: (240, 129, 150); HEX: #71122d, RGB: (113, 18, 45)

HEX: #ab5f71, RGB: (171, 95, 113); HEX: #d0baa8, RGB: (208, 186, 168); HEX: #646351, RGB: (100, 99, 81)

Simplified version of palette colors

Tint of Pale Violet Red, Tint of Pale Violet Red, Tint of Maroon, Shade of Indian Red, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity motion graphics colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e87494	#e87494	RGB(232, 116, 148)	—	—
#f08196	#f08196	RGB(240, 129, 150)	—	—
#71122d	#71122d	RGB(113, 18, 45)	—	—
#ab5f71	#ab5f71	RGB(171, 95, 113)	—	—
#d0baa8	#d0baa8	RGB(208, 186, 168)	—	—
#646351	#646351	RGB(100, 99, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.