Identity logo mark symbol guideline colors

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Created at 01/17/2022 20:22

The palette consists of Light, Semi dark, Dark colors. Accent colors #19d4e4 and #7b95f6. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C243B (darkest) to #C2C2CB (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 62°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #19D4E4, #1C243B, #342C7B, #645D9B, #7B95F6, #C2C2CB

Palette Identity logo mark symbol guideline colors combines 6 color codes:

HEX: #19d4e4, RGB: (25, 212, 228); HEX: #7b95f6, RGB: (123, 149, 246); HEX: #342c7b, RGB: (52, 44, 123)

HEX: #645d9b, RGB: (100, 93, 155); HEX: #c2c2cb, RGB: (194, 194, 203); HEX: #1c243b, RGB: (28, 36, 59)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Slate Blue, Tint of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Identity logo mark symbol guideline colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#19d4e4	#19d4e4	RGB(25, 212, 228)	—	—
#7b95f6	#7b95f6	RGB(123, 149, 246)	—	—
#342c7b	#342c7b	RGB(52, 44, 123)	—	—
#645d9b	#645d9b	RGB(100, 93, 155)	—	—
#c2c2cb	#c2c2cb	RGB(194, 194, 203)	—	—
#1c243b	#1c243b	RGB(28, 36, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.