Identity logo design mark symbol smile palette

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Created at 03/02/2020 13:02

The palette consists of Light, Dark, Semi dark colors. Accent colors #63e7e0 and #949bfb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #241C44 (darkest) to #63E7E0 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 75°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #241C44, #342D54, #5454A4, #63E7E0, #949BFB, #B1AFBD

Palette Identity logo design mark symbol smile palette combines 6 color codes:

HEX: #63e7e0, RGB: (99, 231, 224); HEX: #949bfb, RGB: (148, 155, 251); HEX: #241c44, RGB: (36, 28, 68)

HEX: #5454a4, RGB: (84, 84, 164); HEX: #b1afbd, RGB: (177, 175, 189); HEX: #342d54, RGB: (52, 45, 84)

Simplified version of palette colors

Tint of Turquoise, Tint of Cornflower Blue, Tint of Midnight Blue, Tint of Dark Slate Blue, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity logo design mark symbol smile palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#63e7e0	#63e7e0	RGB(99, 231, 224)	—	—
#949bfb	#949bfb	RGB(148, 155, 251)	—	—
#241c44	#241c44	RGB(36, 28, 68)	—	—
#5454a4	#5454a4	RGB(84, 84, 164)	—	—
#b1afbd	#b1afbd	RGB(177, 175, 189)	—	—
#342d54	#342d54	RGB(52, 45, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.