Branding idea trust vector colours

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Created at 01/18/2022 00:38

The palette consists of Light, Semi dark colors. Accent colors #b4c4c4 and #3a4a4a and #b4c4c4. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #3A4A4A (darkest) to #B4C4C4 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #3A4A4A, #515C5C, #708E8E, #74848C, #B4C4C4

Palette Branding idea trust vector colours combines 6 color codes:

HEX: #708e8e, RGB: (112, 142, 142); HEX: #b4c4c4, RGB: (180, 196, 196); HEX: #3a4a4a, RGB: (58, 74, 74)

HEX: #74848c, RGB: (116, 132, 140); HEX: #b4c4c4, RGB: (180, 196, 196); HEX: #515c5c, RGB: (81, 92, 92)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Silver, Shade of Dark Slate Gray, Tint of Slate Gray, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding idea trust vector colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#708e8e	#708e8e	RGB(112, 142, 142)	—	—
#b4c4c4	#b4c4c4	RGB(180, 196, 196)	—	—
#3a4a4a	#3a4a4a	RGB(58, 74, 74)	—	—
#74848c	#74848c	RGB(116, 132, 140)	—	—
#b4c4c4	#b4c4c4	RGB(180, 196, 196)	—	—
#515c5c	#515c5c	RGB(81, 92, 92)	—	—

7 color pairs have low contrast and need improvement which may impact readability.