Branding ui graphic design

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Created at 01/18/2022 17:08

The palette consists of Light, Semi dark colors. Accent colors #ebb45b and #9ab4f7. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #253952 (darkest) to #EBB45B (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #253952, #54482C, #977F52, #9AB4F7, #A9B5D8, #EBB45B

Palette Branding ui graphic design combines 6 color codes:

HEX: #ebb45b, RGB: (235, 180, 91); HEX: #9ab4f7, RGB: (154, 180, 247); HEX: #253952, RGB: (37, 57, 82)

HEX: #977f52, RGB: (151, 127, 82); HEX: #a9b5d8, RGB: (169, 181, 216); HEX: #54482c, RGB: (84, 72, 44)

Simplified version of palette colors

Tint of Goldenrod, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Dark Goldenrod, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding ui graphic design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ebb45b	#ebb45b	RGB(235, 180, 91)	—	—
#9ab4f7	#9ab4f7	RGB(154, 180, 247)	—	—
#253952	#253952	RGB(37, 57, 82)	—	—
#977f52	#977f52	RGB(151, 127, 82)	—	—
#a9b5d8	#a9b5d8	RGB(169, 181, 216)	—	—
#54482c	#54482c	RGB(84, 72, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.