Branding ui graphic design logo colors palette

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Created at 08/05/2021 16:20

The palette consists of Light, Semi dark, Dark colors. Accent colors #f8f914 and #25546b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #111C21 (darkest) to #F8FA41 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #111C21, #25546B, #545494, #BCCFD5, #F8F914, #F8FA41

Palette Branding ui graphic design logo colors palette combines 6 color codes:

HEX: #f8f914, RGB: (248, 249, 20); HEX: #f8fa41, RGB: (248, 250, 65); HEX: #25546b, RGB: (37, 84, 107)

HEX: #545494, RGB: (84, 84, 148); HEX: #bccfd5, RGB: (188, 207, 213); HEX: #111c21, RGB: (17, 28, 33)

Simplified version of palette colors

Shade of Yellow, Tint of Yellow, Tint of Dark Slate Gray, Tint of Dark Slate Blue, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding ui graphic design logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8f914	#f8f914	RGB(248, 249, 20)	—	—
#f8fa41	#f8fa41	RGB(248, 250, 65)	—	—
#25546b	#25546b	RGB(37, 84, 107)	—	—
#545494	#545494	RGB(84, 84, 148)	—	—
#bccfd5	#bccfd5	RGB(188, 207, 213)	—	—
#111c21	#111c21	RGB(17, 28, 33)	—	—

4 color pairs have low contrast and need improvement which may impact readability.