Created at 01/19/2022 19:23

Campaign design layout guidelines colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #f47e72 and #04233a. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #04233A (darkest) to #CBB2CE (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04233A, #14B2AC, #2F5A68, #6D7FA0, #CBB2CE, #F47E72

Palette Campaign design layout guidelines colors has combination of 6 codes colors:

HEX: #14b2ac, RGB: (20, 178, 172); HEX: #f47e72, RGB: (244, 126, 114); HEX: #04233a, RGB: (4, 35, 58)

HEX: #6d7fa0, RGB: (109, 127, 160); HEX: #cbb2ce, RGB: (203, 178, 206); HEX: #2f5a68, RGB: (47, 90, 104)

Simplified version of palette colors

Tint of lightseagreen, Tint of salmon, Tint of midnightblue, Shade of slategrey, Tint of thistle, Shade of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Campaign design layout guidelines colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14b2ac	#14b2ac	RGB(20, 178, 172)	—	—
#f47e72	#f47e72	RGB(244, 126, 114)	—	—
#04233a	#04233a	RGB(4, 35, 58)	—	—
#6d7fa0	#6d7fa0	RGB(109, 127, 160)	—	—
#cbb2ce	#cbb2ce	RGB(203, 178, 206)	—	—
#2f5a68	#2f5a68	RGB(47, 90, 104)	—	—

6 color pairs have low contrast and need improvement which may impact readability.