Campaign design layout guidelines colors

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Created at 01/19/2022 19:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #f47e72 and #04233a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04233A (darkest) to #CBB2CE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04233A, #14B2AC, #2F5A68, #6D7FA0, #CBB2CE, #F47E72

Palette Campaign design layout guidelines colors combines 6 color codes:

HEX: #14b2ac, RGB: (20, 178, 172); HEX: #f47e72, RGB: (244, 126, 114); HEX: #04233a, RGB: (4, 35, 58)

HEX: #6d7fa0, RGB: (109, 127, 160); HEX: #cbb2ce, RGB: (203, 178, 206); HEX: #2f5a68, RGB: (47, 90, 104)

Simplified version of palette colors

Shade of Light Sea Green, Shade of Salmon, Shade of Midnight Blue, Tint of Slate Gray, Shade of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Campaign design layout guidelines colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14b2ac	#14b2ac	RGB(20, 178, 172)	—	—
#f47e72	#f47e72	RGB(244, 126, 114)	—	—
#04233a	#04233a	RGB(4, 35, 58)	—	—
#6d7fa0	#6d7fa0	RGB(109, 127, 160)	—	—
#cbb2ce	#cbb2ce	RGB(203, 178, 206)	—	—
#2f5a68	#2f5a68	RGB(47, 90, 104)	—	—

6 color pairs have low contrast and need improvement which may impact readability.