Campaign design 2020 north carolina colors palette

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Created at 02/25/2020 11:48

The palette consists of Light, Dark, Semi dark colors. Accent colors #7b080e and #97b3c5. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #7B080E (darkest) to #F29188 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #544C44, #7B080E, #97B3C5, #A3728D, #F29188, #F3545C

Palette Campaign design 2020 north carolina colors palette combines 6 color codes:

HEX: #f3545c, RGB: (243, 84, 92); HEX: #f29188, RGB: (242, 145, 136); HEX: #7b080e, RGB: (123, 8, 14)

HEX: #a3728d, RGB: (163, 114, 141); HEX: #97b3c5, RGB: (151, 179, 197); HEX: #544c44, RGB: (84, 76, 68)

Simplified version of palette colors

Tint of Indian Red, Tint of Light Coral, Tint of Maroon, Shade of Pale Violet Red, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Campaign design 2020 north carolina colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3545c	#f3545c	RGB(243, 84, 92)	—	—
#f29188	#f29188	RGB(242, 145, 136)	—	—
#7b080e	#7b080e	RGB(123, 8, 14)	—	—
#a3728d	#a3728d	RGB(163, 114, 141)	—	—
#97b3c5	#97b3c5	RGB(151, 179, 197)	—	—
#544c44	#544c44	RGB(84, 76, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.