Ui branding design

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Created at 02/16/2022 13:58

The palette consists of Light, Dark, Semi dark colors. Accent colors Hot Pink #fc78af and Rose Garnet #950340. Palette has Warm colors temperature.

By lightness, this palette runs from #740C44 (darkest) to #FC78AF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #632C3D, #740C44, #87113D, #950340, #E3276D, #FC78AF

Palette Ui branding design combines 6 color codes:

HEX: #e3276d, RGB: (227, 39, 109); HEX: #fc78af, RGB: (252, 120, 175); HEX: #740c44, RGB: (116, 12, 68)

HEX: #87113d, RGB: (135, 17, 61); HEX: #950340, RGB: (149, 3, 64); HEX: #632c3d, RGB: (99, 44, 61)

Simplified version of palette colors

Shade of Deep Pink, Tint of Hot Pink, Shade of Purple, Shade of Brown, Shade of Brown, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Ui branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e3276d	#e3276d	RGB(227, 39, 109)	Razzmatazz	—
#fc78af	#fc78af	RGB(252, 120, 175)	Hot Pink	—
#740c44	#740c44	RGB(116, 12, 68)	Pansy Purple	—
#87113d	#87113d	RGB(135, 17, 61)	Violet-Red	—
#950340	#950340	RGB(149, 3, 64)	Rose Garnet	—
#632c3d	#632c3d	RGB(99, 44, 61)	Old Mauve	—

7 color pairs have low contrast and need improvement which may impact readability.