Packaging branding logo design brand identity

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Created at 12/07/2019 18:15

The palette consists of Semi dark, Light colors. Accent colors #9c133c and #afd0b8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #9C133C (darkest) to #AFD0B8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #4F5E36, #77946D, #9C133C, #AFD0B8, #CF3C68, #E4BC9B

Palette Packaging branding logo design brand identity combines 6 color codes:

HEX: #cf3c68, RGB: (207, 60, 104); HEX: #e4bc9b, RGB: (228, 188, 155); HEX: #9c133c, RGB: (156, 19, 60)

HEX: #77946d, RGB: (119, 148, 109); HEX: #afd0b8, RGB: (175, 208, 184); HEX: #4f5e36, RGB: (79, 94, 54)

Simplified version of palette colors

Shade of Indian Red, Tint of Burlywood, Shade of Brown, Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Packaging branding logo design brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cf3c68	#cf3c68	RGB(207, 60, 104)	—	—
#e4bc9b	#e4bc9b	RGB(228, 188, 155)	—	—
#9c133c	#9c133c	RGB(156, 19, 60)	—	—
#77946d	#77946d	RGB(119, 148, 109)	—	—
#afd0b8	#afd0b8	RGB(175, 208, 184)	—	—
#4f5e36	#4f5e36	RGB(79, 94, 54)	—	—

6 color pairs have low contrast and need improvement which may impact readability.