Created at 12/07/2019 18:15
  0.21k

Packaging branding logo design brand identity

  • #cf3c68
  • #e4bc9b
  • #9c133c
  • #77946d
  • #afd0b8
  • #4f5e36
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The palette consists of Semi dark, Light colors. Accent colors #9c133c and #afd0b8. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #4F5E36 (darkest) to #E4BC9B (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4F5E36, #77946D, #9C133C, #AFD0B8, #CF3C68, #E4BC9B

Palette Packaging branding logo design brand identity has combination of 6 codes colors:
HEX: #cf3c68, RGB: (207, 60, 104); HEX: #e4bc9b, RGB: (228, 188, 155); HEX: #9c133c, RGB: (156, 19, 60)
HEX: #77946d, RGB: (119, 148, 109); HEX: #afd0b8, RGB: (175, 208, 184); HEX: #4f5e36, RGB: (79, 94, 54)
Simplified version of palette colors
Tint of indianred, Shade of burlywood, Tint of brown, Shade of seashell, Shade of darkseagreen, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Packaging branding logo design brand identity color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#cf3c68 #cf3c68 RGB(207, 60, 104)
#e4bc9b #e4bc9b RGB(228, 188, 155)
#9c133c #9c133c RGB(156, 19, 60)
#77946d #77946d RGB(119, 148, 109)
#afd0b8 #afd0b8 RGB(175, 208, 184)
#4f5e36 #4f5e36 RGB(79, 94, 54)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#cf3c68
#9c133c
1.74
#cf3c68
#77946d
1.38
#cf3c68
#4f5e36
1.5
#e4bc9b
#77946d
1.91
#e4bc9b
#afd0b8
1.04
#9c133c
#4f5e36
1.16

Image palette Packaging branding logo design brand identity png

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