Packaging branding logo design colours

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Created at 10/02/2020 13:47

The palette consists of Light, Semi dark colors. Accent colors #bbdc75 and #b5b4b6. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #6D402C (darkest) to #BBDC75 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 63°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #566034, #6D402C, #85A844, #9DB363, #B5B4B6, #BBDC75

Palette Packaging branding logo design colours combines 6 color codes:

HEX: #85a844, RGB: (133, 168, 68); HEX: #bbdc75, RGB: (187, 220, 117); HEX: #6d402c, RGB: (109, 64, 44)

HEX: #9db363, RGB: (157, 179, 99); HEX: #b5b4b6, RGB: (181, 180, 182); HEX: #566034, RGB: (86, 96, 52)

Simplified version of palette colors

Tint of Olive Drab, Tint of Yellow Green, Shade of Saddle Brown, Shade of Dark Khaki, Tint of Dark Gray, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Packaging branding logo design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#85a844	#85a844	RGB(133, 168, 68)	—	—
#bbdc75	#bbdc75	RGB(187, 220, 117)	—	—
#6d402c	#6d402c	RGB(109, 64, 44)	—	—
#9db363	#9db363	RGB(157, 179, 99)	—	—
#b5b4b6	#b5b4b6	RGB(181, 180, 182)	—	—
#566034	#566034	RGB(86, 96, 52)	—	—

7 color pairs have low contrast and need improvement which may impact readability.