Mark identity food packaging colors palette

  • Vivid Sky Blue
    #04ccfb
  • Middle Red
    #e79267
  • Blood (Animal)
    #a61e14
  • Russian Green
    #5b9e66
  • Argent
    #c3c7bc
  • Deep Moss Green
    #3a5c35
  0.15k
Created at 02/21/2022 10:22
The palette consists of Light, Semi dark colors. Accent colors Vivid Sky Blue #04ccfb and Blood (Animal) #a61e14. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3A5C35 (darkest) to #C3C7BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04CCFB, #3A5C35, #5B9E66, #A61E14, #C3C7BC, #E79267

Palette Mark identity food packaging colors palette combines 6 color codes:
HEX: #04ccfb, RGB: (4, 204, 251); HEX: #e79267, RGB: (231, 146, 103); HEX: #a61e14, RGB: (166, 30, 20)
HEX: #5b9e66, RGB: (91, 158, 102); HEX: #c3c7bc, RGB: (195, 199, 188); HEX: #3a5c35, RGB: (58, 92, 53)
Simplified version of palette colors
Tint of Deep Sky Blue, Shade of Dark Salmon, Shade of Firebrick, Shade of Medium Sea Green, Tint of Silver, Shade of Dark Olive Green
Color scheme was created by colorswall

Color codes in palette

Mark identity food packaging colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#04ccfb#04ccfbRGB(4, 204, 251)Vivid Sky Blue—
#e79267#e79267RGB(231, 146, 103)Middle Red—
#a61e14#a61e14RGB(166, 30, 20)Blood (Animal)—
#5b9e66#5b9e66RGB(91, 158, 102)Russian Green—
#c3c7bc#c3c7bcRGB(195, 199, 188)Argent—
#3a5c35#3a5c35RGB(58, 92, 53)Deep Moss Green—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#04ccfb
#e79267
1.26
#04ccfb
#5b9e66
1.69
#04ccfb
#c3c7bc
1.1
#e79267
#5b9e66
1.33
#e79267
#c3c7bc
1.4
#a61e14
#3a5c35
1.01

Image palette Mark identity food packaging colors palette png