Mark identity design branding hex colors

0.22k

Created at 11/10/2019 12:37

The palette consists of Light, Semi dark colors. Accent colors #2fbadd and #1c415c. Palette has Cool colors temperature.

By lightness, this palette runs from #1C415C (darkest) to #99DCD3 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 39°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C415C, #2FBADD, #384C54, #57919F, #99DCD3, #A7D6CB

Palette Mark identity design branding hex colors combines 6 color codes:

HEX: #2fbadd, RGB: (47, 186, 221); HEX: #99dcd3, RGB: (153, 220, 211); HEX: #1c415c, RGB: (28, 65, 92)

HEX: #57919f, RGB: (87, 145, 159); HEX: #a7d6cb, RGB: (167, 214, 203); HEX: #384c54, RGB: (56, 76, 84)

Simplified version of palette colors

Tint of deepskyblue, Shade of paleturquoise, Shade of darkslateblue, Shade of cadetblue, Shade of paleturquoise, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Mark identity design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2fbadd	#2fbadd	RGB(47, 186, 221)	—	—
#99dcd3	#99dcd3	RGB(153, 220, 211)	—	—
#1c415c	#1c415c	RGB(28, 65, 92)	—	—
#57919f	#57919f	RGB(87, 145, 159)	—	—
#a7d6cb	#a7d6cb	RGB(167, 214, 203)	—	—
#384c54	#384c54	RGB(56, 76, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.