Brand identity branding ec corporate pattern logo design

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Created at 12/09/2019 17:12

The palette consists of Dark, Light, Semi dark colors. Accent colors #5c14bc and #391473. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #AC8CD2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #391473, #492B6D, #5C14BC, #8159B7, #AC8CD2

Palette Brand identity branding ec corporate pattern logo design combines 6 color codes:

HEX: #5c14bc, RGB: (92, 20, 188); HEX: #ac8cd2, RGB: (172, 140, 210); HEX: #391473, RGB: (57, 20, 115)

HEX: #8159b7, RGB: (129, 89, 183); HEX: #492b6d, RGB: (73, 43, 109); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of mediumblue, Tint of mediumpurple, Tint of indigo, Tint of slateblue, Shade of darkslateblue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity branding ec corporate pattern logo design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c14bc	#5c14bc	RGB(92, 20, 188)	—	—
#ac8cd2	#ac8cd2	RGB(172, 140, 210)	—	—
#391473	#391473	RGB(57, 20, 115)	—	—
#8159b7	#8159b7	RGB(129, 89, 183)	—	—
#492b6d	#492b6d	RGB(73, 43, 109)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.