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Created at 03/21/2022 11:20
Business website design ux case study ui saas colors palette
- Magenta (Pantone)#ca447c
- Pale Red-Violet#e46c98
- Brown Chocolate#55233d
- Razzmic Berry#935089
- Pink Lavender#d5b3c5
- Liver Chestnut (Horses)#514034
The palette consists of Light, Dark, Semi dark colors. Accent colors Magenta (Pantone) #ca447c and Pale Red-Violet #e46c98. Palette has Warm, Neutral colors temperature.
By lightness, this palette runs from #55233D (darkest) to #D5B3C5 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #514034, #55233D, #935089, #CA447C, #D5B3C5, #E46C98
Palette Business website design ux case study ui saas colors palette has combination of 6 codes colors:
HEX: #ca447c, RGB: (202, 68, 124); HEX: #e46c98, RGB: (228, 108, 152); HEX: #55233d, RGB: (85, 35, 61)
HEX: #935089, RGB: (147, 80, 137); HEX: #d5b3c5, RGB: (213, 179, 197); HEX: #514034, RGB: (81, 64, 52)
Simplified version of palette colors
Shade of mediumvioletred, Shade of palevioletred, Shade of Purple, Shade of mediumvioletred, Tint of thistle, Tint of dimgrey
Color scheme was created by colorswall
Colors codes in palette
Business website design ux case study ui saas colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #ca447c | #ca447c | RGB(202, 68, 124) | Magenta (Pantone) | — |
| #e46c98 | #e46c98 | RGB(228, 108, 152) | Pale Red-Violet | — |
| #55233d | #55233d | RGB(85, 35, 61) | Brown Chocolate | — |
| #935089 | #935089 | RGB(147, 80, 137) | Razzmic Berry | — |
| #d5b3c5 | #d5b3c5 | RGB(213, 179, 197) | Pink Lavender | — |
| #514034 | #514034 | RGB(81, 64, 52) | Liver Chestnut (Horses) | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ca447c | #e46c98 | 1.48 |
#ca447c | #935089 | 1.23 |
#e46c98 | #935089 | 1.83 |
#e46c98 | #d5b3c5 | 1.6 |
#55233d | #514034 | 1.25 |
#935089 | #514034 | 1.75 |
Image palette Business website design ux case study ui saas colors palette png
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