Tech identity data branding

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Created at 12/10/2019 12:05

The palette consists of Semi dark, Light, Dark colors. Accent colors #3456db and #06213a. Palette has Cool colors temperature.

By lightness, this palette runs from #06213A (darkest) to #BCC4D7 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 31°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #06213A, #303E4B, #3456DB, #6C6C8C, #A4BCEC, #BCC4D7

Palette Tech identity data branding combines 6 color codes:

HEX: #3456db, RGB: (52, 86, 219); HEX: #a4bcec, RGB: (164, 188, 236); HEX: #06213a, RGB: (6, 33, 58)

HEX: #6c6c8c, RGB: (108, 108, 140); HEX: #bcc4d7, RGB: (188, 196, 215); HEX: #303e4b, RGB: (48, 62, 75)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Shade of Slate Gray, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Tech identity data branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3456db	#3456db	RGB(52, 86, 219)	—	—
#a4bcec	#a4bcec	RGB(164, 188, 236)	—	—
#06213a	#06213a	RGB(6, 33, 58)	—	—
#6c6c8c	#6c6c8c	RGB(108, 108, 140)	—	—
#bcc4d7	#bcc4d7	RGB(188, 196, 215)	—	—
#303e4b	#303e4b	RGB(48, 62, 75)	—	—

4 color pairs have low contrast and need improvement which may impact readability.