Branding illustration

0.27k

Created at 12/10/2019 20:33

The palette consists of Light, Semi dark colors. Accent colors #fcf404 and #04531b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C4C34 (darkest) to #FCF404 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 101°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #04531B, #2C4C34, #7F7371, #89590F, #F3CF98, #FCF404

Palette Branding illustration combines 6 color codes:

HEX: #fcf404, RGB: (252, 244, 4); HEX: #f3cf98, RGB: (243, 207, 152); HEX: #04531b, RGB: (4, 83, 27)

HEX: #7f7371, RGB: (127, 115, 113); HEX: #89590f, RGB: (137, 89, 15); HEX: #2c4c34, RGB: (44, 76, 52)

Simplified version of palette colors

Shade of Yellow, Shade of Navajo White, Shade of Dark Green, Tint of Dim Gray, Tint of Saddle Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcf404	#fcf404	RGB(252, 244, 4)	—	—
#f3cf98	#f3cf98	RGB(243, 207, 152)	—	—
#04531b	#04531b	RGB(4, 83, 27)	—	—
#7f7371	#7f7371	RGB(127, 115, 113)	—	—
#89590f	#89590f	RGB(137, 89, 15)	—	—
#2c4c34	#2c4c34	RGB(44, 76, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.