Animation motion graphics branding ui colours

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Created at 05/31/2022 16:18

The palette consists of Light, Semi dark colors. Accent colors Tiger's Eye #ea8b42 and Arsenic #3c3c44. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C44 (darkest) to #B0B1B2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3C3C44, #762A0E, #7C7C84, #B0B1B2, #E4541F, #EA8B42

Palette Animation motion graphics branding ui colours combines 6 color codes:

HEX: #e4541f, RGB: (228, 84, 31); HEX: #ea8b42, RGB: (234, 139, 66); HEX: #762a0e, RGB: (118, 42, 14)

HEX: #7c7c84, RGB: (124, 124, 132); HEX: #b0b1b2, RGB: (176, 177, 178); HEX: #3c3c44, RGB: (60, 60, 68)

Simplified version of palette colors

Tint of Orange Red, Tint of Dark Orange, Tint of Maroon, Shade of Grey, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Animation motion graphics branding ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4541f	#e4541f	RGB(228, 84, 31)	—	—
#ea8b42	#ea8b42	RGB(234, 139, 66)	Tiger's Eye	—
#762a0e	#762a0e	RGB(118, 42, 14)	Smokey Topaz	—
#7c7c84	#7c7c84	RGB(124, 124, 132)	Gray (HTML/CSS Gray)	—
#b0b1b2	#b0b1b2	RGB(176, 177, 178)	Philippine Silver	—
#3c3c44	#3c3c44	RGB(60, 60, 68)	Arsenic	—

7 color pairs have low contrast and need improvement which may impact readability.