Visual illustration logo identity branding

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Created at 12/14/2019 23:06

The palette consists of Dark, Light, Semi dark colors. Accent colors #68b0f4 and #0c447b. Palette has Cool colors temperature.

By lightness, this palette runs from #41305C (darkest) to #68B0F4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 90°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0C447B, #112D9F, #41305C, #68B0F4, #95A4CE, #A35EA4

Palette Visual illustration logo identity branding combines 6 color codes:

HEX: #112d9f, RGB: (17, 45, 159); HEX: #68b0f4, RGB: (104, 176, 244); HEX: #0c447b, RGB: (12, 68, 123)

HEX: #a35ea4, RGB: (163, 94, 164); HEX: #95a4ce, RGB: (149, 164, 206); HEX: #41305c, RGB: (65, 48, 92)

Simplified version of palette colors

Tint of Midnight Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Medium Orchid, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Visual illustration logo identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#112d9f	#112d9f	RGB(17, 45, 159)	—	—
#68b0f4	#68b0f4	RGB(104, 176, 244)	—	—
#0c447b	#0c447b	RGB(12, 68, 123)	—	—
#a35ea4	#a35ea4	RGB(163, 94, 164)	—	—
#95a4ce	#95a4ce	RGB(149, 164, 206)	—	—
#41305c	#41305c	RGB(65, 48, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.