Created at 12/14/2019 23:06
  0.15k

Visual illustration logo identity branding

  • #112d9f
  • #68b0f4
  • #0c447b
  • #a35ea4
  • #95a4ce
  • #41305c
The palette consists of Dark, Light colors. Accent colors #68b0f4 and #0c447b. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C447B (darkest) to #95A4CE (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C447B, #112D9F, #41305C, #68B0F4, #95A4CE, #A35EA4

Palette Visual illustration logo identity branding has combination of 6 codes colors:
HEX: #112d9f, RGB: (17, 45, 159); HEX: #68b0f4, RGB: (104, 176, 244); HEX: #0c447b, RGB: (12, 68, 123)
HEX: #a35ea4, RGB: (163, 94, 164); HEX: #95a4ce, RGB: (149, 164, 206); HEX: #41305c, RGB: (65, 48, 92)
Simplified version of palette colors
Shade of midnightblue, Shade of cornflowerblue, Tint of darkslateblue, Tint of mediumorchid, Tint of lightsteelblue, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Visual illustration logo identity branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#112d9f #112d9f RGB(17, 45, 159)
#68b0f4 #68b0f4 RGB(104, 176, 244)
#0c447b #0c447b RGB(12, 68, 123)
#a35ea4 #a35ea4 RGB(163, 94, 164)
#95a4ce #95a4ce RGB(149, 164, 206)
#41305c #41305c RGB(65, 48, 92)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#112d9f
#0c447b
1.12
#112d9f
#41305c
1.05
#68b0f4
#a35ea4
1.93
#68b0f4
#95a4ce
1.07
#0c447b
#41305c
1.18
#a35ea4
#95a4ce
1.8

Image palette Visual illustration logo identity branding png