Brand design illustration identity

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Created at 12/15/2019 16:47

The palette consists of Light, Semi dark colors. Accent colors #745d10 and #243c44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243C44 (darkest) to #EACC67 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #243C44, #745D10, #776B21, #9E985A, #D4C465, #EACC67

Palette Brand design illustration identity combines 6 color codes:

HEX: #eacc67, RGB: (234, 204, 103); HEX: #d4c465, RGB: (212, 196, 101); HEX: #745d10, RGB: (116, 93, 16)

HEX: #9e985a, RGB: (158, 152, 90); HEX: #776b21, RGB: (119, 107, 33); HEX: #243c44, RGB: (36, 60, 68)

Simplified version of palette colors

Shade of Khaki, Tint of Dark Khaki, Shade of Olive, Shade of Dark Khaki, Shade of Olive, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand design illustration identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eacc67	#eacc67	RGB(234, 204, 103)	—	—
#d4c465	#d4c465	RGB(212, 196, 101)	—	—
#745d10	#745d10	RGB(116, 93, 16)	—	—
#9e985a	#9e985a	RGB(158, 152, 90)	—	—
#776b21	#776b21	RGB(119, 107, 33)	—	—
#243c44	#243c44	RGB(36, 60, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.