Created at 08/05/2022 13:03
Case study brand sign logo packaging palette
- Medium Sea Green#2cb375
- Cookies And Cream#e5d6a6
- Dark Spring Green#1a6a45
- Chamoisee#9d8163
- Pastel Blue#accbc9
- Liver Chestnut (Horses)#59442f
The palette consists of Light, Semi dark colors. Accent colors Dark Spring Green #1a6a45 and Liver Chestnut (Horses) #59442f. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #1A6A45 (darkest) to #E5D6A6 (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced (3 warm, 3 cool).
HEX codes (sorted): #1A6A45, #2CB375, #59442F, #9D8163, #ACCBC9, #E5D6A6
Palette Case study brand sign logo packaging palette has combination of 6 codes colors:
HEX: #2cb375, RGB: (44, 179, 117); HEX: #e5d6a6, RGB: (229, 214, 166); HEX: #1a6a45, RGB: (26, 106, 69)
HEX: #9d8163, RGB: (157, 129, 99); HEX: #accbc9, RGB: (172, 203, 201); HEX: #59442f, RGB: (89, 68, 47)
Simplified version of palette colors
Tint of mediumseagreen, Tint of wheat, Shade of darkgreen, Tint of peru, Tint of powderblue, Tint of saddlebrown
Color scheme was created by colorswall
Colors codes in palette
Case study brand sign logo packaging palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #2cb375 | #2cb375 | RGB(44, 179, 117) | Medium Sea Green | — |
| #e5d6a6 | #e5d6a6 | RGB(229, 214, 166) | Cookies And Cream | — |
| #1a6a45 | #1a6a45 | RGB(26, 106, 69) | Dark Spring Green | — |
| #9d8163 | #9d8163 | RGB(157, 129, 99) | Chamoisee | — |
| #accbc9 | #accbc9 | RGB(172, 203, 201) | Pastel Blue | — |
| #59442f | #59442f | RGB(89, 68, 47) | Liver Chestnut (Horses) | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#2cb375 | #e5d6a6 | 1.85 |
#2cb375 | #9d8163 | 1.35 |
#2cb375 | #accbc9 | 1.55 |
#e5d6a6 | #accbc9 | 1.19 |
#1a6a45 | #9d8163 | 1.8 |
#1a6a45 | #59442f | 1.39 |
Image palette Case study brand sign logo packaging palette png
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