A letter logo fun gradient brand identity colors

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Created at 12/16/2019 08:15

The palette consists of Light, Dark, Semi dark colors. Accent colors #c9f299 and #2d1d49. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2D1D49 (darkest) to #C9F299 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #20DED8, #2D1D49, #3D3859, #7CA058, #BCB4C4, #C9F299

Palette A letter logo fun gradient brand identity colors combines 6 color codes:

HEX: #20ded8, RGB: (32, 222, 216); HEX: #c9f299, RGB: (201, 242, 153); HEX: #2d1d49, RGB: (45, 29, 73)

HEX: #7ca058, RGB: (124, 160, 88); HEX: #bcb4c4, RGB: (188, 180, 196); HEX: #3d3859, RGB: (61, 56, 89)

Simplified version of palette colors

Shade of Medium Turquoise, Tint of Pale Green, Tint of Midnight Blue, Tint of Olive Drab, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

A letter logo fun gradient brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#20ded8	#20ded8	RGB(32, 222, 216)	—	—
#c9f299	#c9f299	RGB(201, 242, 153)	—	—
#2d1d49	#2d1d49	RGB(45, 29, 73)	—	—
#7ca058	#7ca058	RGB(124, 160, 88)	—	—
#bcb4c4	#bcb4c4	RGB(188, 180, 196)	—	Misty Lilac
#3d3859	#3d3859	RGB(61, 56, 89)	—	—

6 color pairs have low contrast and need improvement which may impact readability.