Created at 12/16/2019 18:24

Branding guidelines web fintech colors

The palette consists of Light, Dark colors. Accent colors #dcc89b and #252d3d. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #252D3D (darkest) to #C4C5C9 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #252D3D, #5D3527, #9A8D75, #B5694F, #C4C5C9, #DCC89B

Palette Branding guidelines web fintech colors has combination of 6 codes colors:

HEX: #b5694f, RGB: (181, 105, 79); HEX: #dcc89b, RGB: (220, 200, 155); HEX: #5d3527, RGB: (93, 53, 39)

HEX: #9a8d75, RGB: (154, 141, 117); HEX: #c4c5c9, RGB: (196, 197, 201); HEX: #252d3d, RGB: (37, 45, 61)

Simplified version of palette colors

Shade of sienna, Tint of wheat, Shade of Maroon, Shade of Grey, Shade of Silver, Shade of Black

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding guidelines web fintech colors color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.