Brand identity logo concept graphic modern colours

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Created at 12/16/2019 20:35

The palette consists of Light, Semi dark colors. Accent colors #f5c159 and #b6bbc6. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #374E37 (darkest) to #F5C159 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #374E37, #75A956, #7D8C0D, #B6BBC6, #EA8F18, #F5C159

Palette Brand identity logo concept graphic modern colours combines 6 color codes:

HEX: #ea8f18, RGB: (234, 143, 24); HEX: #f5c159, RGB: (245, 193, 89); HEX: #7d8c0d, RGB: (125, 140, 13)

HEX: #75a956, RGB: (117, 169, 86); HEX: #b6bbc6, RGB: (182, 187, 198); HEX: #374e37, RGB: (55, 78, 55)

Simplified version of palette colors

Shade of Dark Orange, Tint of Goldenrod, Tint of Olive, Tint of Medium Sea Green, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity logo concept graphic modern colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ea8f18	#ea8f18	RGB(234, 143, 24)	—	—
#f5c159	#f5c159	RGB(245, 193, 89)	—	—
#7d8c0d	#7d8c0d	RGB(125, 140, 13)	—	—
#75a956	#75a956	RGB(117, 169, 86)	—	—
#b6bbc6	#b6bbc6	RGB(182, 187, 198)	—	—
#374e37	#374e37	RGB(55, 78, 55)	—	—

9 color pairs have low contrast and need improvement which may impact readability.