Brand identity logo concept design colors palette

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Created at 01/28/2021 12:12

The palette consists of Semi dark, Light colors. Accent colors #0f4495 and Disco Ball #d4d4d4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #D4D4D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0F4495, #104288, #1B69D8, #3C3C3C, #84B4EE, #D4D4D4

Palette Brand identity logo concept design colors palette combines 6 color codes:

HEX: #1b69d8, RGB: (27, 105, 216); HEX: #84b4ee, RGB: (132, 180, 238); HEX: #0f4495, RGB: (15, 68, 149)

HEX: #104288, RGB: (16, 66, 136); HEX: #d4d4d4, RGB: (212, 212, 212); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Tint of Light Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity logo concept design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b69d8	#1b69d8	RGB(27, 105, 216)	—	—
#84b4ee	#84b4ee	RGB(132, 180, 238)	—	—
#0f4495	#0f4495	RGB(15, 68, 149)	—	—
#104288	#104288	RGB(16, 66, 136)	—	—
#d4d4d4	#d4d4d4	RGB(212, 212, 212)	—	Disco Ball
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.