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Created at 08/25/2022 16:01
Branding logo palette
- Purple (X11)#bb38f9
- Pink Flamingo#f478f5
- Russian Violet#1e064e
- Rhythm#7b7099
- Lavender Gray#bcb6cd
- Jacarta#402f68
The palette consists of Semi dark, Light, Dark colors. Accent colors Purple (X11) #bb38f9 and Pink Flamingo #f478f5. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #1E064E (darkest) to #BCB6CD (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #1E064E, #402F68, #7B7099, #BB38F9, #BCB6CD, #F478F5
Palette Branding logo palette has combination of 6 codes colors:
HEX: #bb38f9, RGB: (187, 56, 249); HEX: #f478f5, RGB: (244, 120, 245); HEX: #1e064e, RGB: (30, 6, 78)
HEX: #7b7099, RGB: (123, 112, 153); HEX: #bcb6cd, RGB: (188, 182, 205); HEX: #402f68, RGB: (64, 47, 104)
Simplified version of palette colors
Tint of mediumorchid, Tint of violet, Tint of midnightblue, Tint of mediumpurple, Tint of thistle, Tint of darkslateblue
Color scheme was created by colorswall
Colors codes in palette
Branding logo palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #bb38f9 | #bb38f9 | RGB(187, 56, 249) | Purple (X11) | — |
| #f478f5 | #f478f5 | RGB(244, 120, 245) | Pink Flamingo | — |
| #1e064e | #1e064e | RGB(30, 6, 78) | Russian Violet | — |
| #7b7099 | #7b7099 | RGB(123, 112, 153) | Rhythm | — |
| #bcb6cd | #bcb6cd | RGB(188, 182, 205) | Lavender Gray | — |
| #402f68 | #402f68 | RGB(64, 47, 104) | Jacarta | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#bb38f9 | #f478f5 | 1.75 |
#bb38f9 | #7b7099 | 1.09 |
#f478f5 | #7b7099 | 1.91 |
#f478f5 | #bcb6cd | 1.21 |
#1e064e | #402f68 | 1.53 |
Image palette Branding logo palette png
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