Visual identity brand logo minimalist colors palette
- Palatinate Blue#344ce9
- Light Cobalt Blue#929ee7
- Cosmic Cobalt#2c348c
- Café Au Lait#a67f65
- Wild Blue Yonder#a2bcd1
- Royal Brown#563c2c
Visual identity brand logo minimalist colors palette has 6 colors, mostly blue and orange. The lightest color is Wild Blue Yonder (#A2BCD1), the darkest Cosmic Cobalt (#2C348C). Its strongest contrast pair is #2C348C on #A2BCD1 (5.3:1, WCAG AA).
By lightness, this palette runs from #2C348C (darkest) to #A2BCD1 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #2C348C, #344CE9, #563C2C, #929EE7, #A2BCD1, #A67F65
Color codes in palette
Visual identity brand logo minimalist colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #344ce9 | #344ce9 | RGB(52, 76, 233) | Palatinate Blue | — |
| #929ee7 | #929ee7 | RGB(146, 158, 231) | Light Cobalt Blue | — |
| #2c348c | #2c348c | RGB(44, 52, 140) | Cosmic Cobalt | — |
| #a67f65 | #a67f65 | RGB(166, 127, 101) | Café Au Lait | — |
| #a2bcd1 | #a2bcd1 | RGB(162, 188, 209) | Wild Blue Yonder | — |
| #563c2c | #563c2c | RGB(86, 60, 44) | Royal Brown | — |
Color Palette Contrast
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#344ce9 | #2c348c | 1.69 |
#344ce9 | #a67f65 | 1.74 |
#344ce9 | #563c2c | 1.61 |
#929ee7 | #a67f65 | 1.41 |
#929ee7 | #a2bcd1 | 1.28 |
#2c348c | #563c2c | 1.05 |
Image palette Visual identity brand logo minimalist colors palette png
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