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Created at 08/29/2022 13:13
W logo branding design colors
- Vivid Lime Green#a5d916
- Mindaro#d5f286
- Caribbean Green#04c494
- Taupe Gray#84838c
- Light Gray#d4d4d7
- Arsenic#41414e
The palette consists of Light colors. Accent colors Vivid Lime Green #a5d916 and Caribbean Green #04c494. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #41414E (darkest) to #D4D4D7 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #04C494, #41414E, #84838C, #A5D916, #D4D4D7, #D5F286
Palette W logo branding design colors has combination of 6 codes colors:
HEX: #a5d916, RGB: (165, 217, 22); HEX: #d5f286, RGB: (213, 242, 134); HEX: #04c494, RGB: (4, 196, 148)
HEX: #84838c, RGB: (132, 131, 140); HEX: #d4d4d7, RGB: (212, 212, 215); HEX: #41414e, RGB: (65, 65, 78)
Simplified version of palette colors
Shade of Yellowgreen, Tint of Khaki, Tint of mediumaquamarine, Shade of Grey, Shade of lightgrey, Tint of dimgrey
Color scheme was created by colorswall
Colors codes in palette
W logo branding design colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #a5d916 | #a5d916 | RGB(165, 217, 22) | Vivid Lime Green | — |
| #d5f286 | #d5f286 | RGB(213, 242, 134) | Mindaro | — |
| #04c494 | #04c494 | RGB(4, 196, 148) | Caribbean Green | — |
| #84838c | #84838c | RGB(132, 131, 140) | Taupe Gray | — |
| #d4d4d7 | #d4d4d7 | RGB(212, 212, 215) | Light Gray | — |
| #41414e | #41414e | RGB(65, 65, 78) | Arsenic | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#a5d916 | #d5f286 | 1.34 |
#a5d916 | #04c494 | 1.34 |
#a5d916 | #d4d4d7 | 1.13 |
#d5f286 | #04c494 | 1.8 |
#d5f286 | #d4d4d7 | 1.18 |
#04c494 | #84838c | 1.66 |
Image palette W logo branding design colors png
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