W logo branding design colors

  • Vivid Lime Green
    #a5d916
  • Mindaro
    #d5f286
  • Caribbean Green
    #04c494
  • Taupe Gray
    #84838c
  • Light Gray
    #d4d4d7
  • Arsenic
    #41414e
  0.12k
Created at 08/29/2022 13:13
The palette consists of Light, Semi dark colors. Accent colors Vivid Lime Green #a5d916 and Caribbean Green #04c494. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #41414E (darkest) to #D5F286 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 89°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04C494, #41414E, #84838C, #A5D916, #D4D4D7, #D5F286

Palette W logo branding design colors combines 6 color codes:
HEX: #a5d916, RGB: (165, 217, 22); HEX: #d5f286, RGB: (213, 242, 134); HEX: #04c494, RGB: (4, 196, 148)
HEX: #84838c, RGB: (132, 131, 140); HEX: #d4d4d7, RGB: (212, 212, 215); HEX: #41414e, RGB: (65, 65, 78)
Simplified version of palette colors
Tint of Yellow Green, Shade of Khaki, Shade of Medium Aquamarine, Tint of Grey, Tint of Light Gray, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

W logo branding design colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#a5d916 #a5d916 RGB(165, 217, 22)Vivid Lime Green—
#d5f286 #d5f286 RGB(213, 242, 134)Mindaro—
#04c494 #04c494 RGB(4, 196, 148)Caribbean Green—
#84838c #84838c RGB(132, 131, 140)Taupe Gray—
#d4d4d7 #d4d4d7 RGB(212, 212, 215)Light Gray—
#41414e #41414e RGB(65, 65, 78)Arsenic—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#a5d916
#d5f286
1.34
#a5d916
#04c494
1.34
#a5d916
#d4d4d7
1.13
#d5f286
#04c494
1.8
#d5f286
#d4d4d7
1.18
#04c494
#84838c
1.66

Image palette W logo branding design colors png