Marketing presentation packaging custom advertising palette

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Created at 12/17/2019 08:03

The palette consists of Semi dark, Light colors. Accent colors #94bcec and #8c4c54. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #303250 (darkest) to #94BCEC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 140° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #183A74, #303250, #3C57BA, #8C4C54, #94BCEC, #BEAFD0

Palette Marketing presentation packaging custom advertising palette combines 6 color codes:

HEX: #3c57ba, RGB: (60, 87, 186); HEX: #94bcec, RGB: (148, 188, 236); HEX: #183a74, RGB: (24, 58, 116)

HEX: #8c4c54, RGB: (140, 76, 84); HEX: #beafd0, RGB: (190, 175, 208); HEX: #303250, RGB: (48, 50, 80)

Simplified version of palette colors

Shade of slateblue, Shade of lightsteelblue, Shade of darkslateblue, Tint of Brown, Shade of thistle, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Marketing presentation packaging custom advertising palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c57ba	#3c57ba	RGB(60, 87, 186)	—	—
#94bcec	#94bcec	RGB(148, 188, 236)	—	—
#183a74	#183a74	RGB(24, 58, 116)	—	—
#8c4c54	#8c4c54	RGB(140, 76, 84)	—	—
#beafd0	#beafd0	RGB(190, 175, 208)	—	—
#303250	#303250	RGB(48, 50, 80)	—	—

7 color pairs have low contrast and need improvement which may impact readability.