Branding modern logo logotyp logomark colors

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Created at 09/03/2022 14:52

The palette consists of Light, Semi dark colors. Accent colors Dark Cerulean #035681 and Gray #9c9c9c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #53C2FB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #035681, #3C3C3C, #53C2FB, #6CB9EC, #848484, #9C9C9C

Palette Branding modern logo logotyp logomark colors combines 6 color codes:

HEX: #53c2fb, RGB: (83, 194, 251); HEX: #6cb9ec, RGB: (108, 185, 236); HEX: #035681, RGB: (3, 86, 129)

HEX: #848484, RGB: (132, 132, 132); HEX: #9c9c9c, RGB: (156, 156, 156); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Deep Sky Blue, Shade of Royal Blue, Tint of Grey, Shade of Dark Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding modern logo logotyp logomark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#53c2fb	#53c2fb	RGB(83, 194, 251)	Blue Jeans	—
#6cb9ec	#6cb9ec	RGB(108, 185, 236)	Aero	—
#035681	#035681	RGB(3, 86, 129)	Dark Cerulean	—
#848484	#848484	RGB(132, 132, 132)	Old Silver	—
#9c9c9c	#9c9c9c	RGB(156, 156, 156)	Gray	Codex Grey
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	Black Olive	—

7 color pairs have low contrast and need improvement which may impact readability.